Ishita Auddy
Having more that 9+ years of Industry experience and results-driven Software Programmer with a proven track record of leveraging analytical and programming skills to drive business success. Seeking to contribute expertise in software programming and to pursue a suitable position in a reputable firm, contribute various skills and collaborate with a team to enhance the organization’s success by utilizing my extensive previous work experience.
- In-depth knowledge of the digital marketing industry specializing in B2C communications
- Translating business requirements into solution design and execution
- Able to transform business requirements into technical specifications
- Exceptional communication and interpersonal skills exhibited through group meetings
- Excellent problem solving, presentation, and customer relation skills
- Excellent ability to balance multiple tasks and work well under pressure to meet set deadlines and objectives
Experience
ANG Infotech
Senior Adobe Campaign Developer (Dec 2021 to Apr 2024)
- Expertise in Schema, Forms creation, reporting
- Created and migrated offers
- Worked in Campaign Message Center platform
- Integrated Salesforce using CRM Connector, MS Power BI, Casandra, MS Dynamics, Adobe Audience Manager
- Sent reports as a PDF attachment via email and configuration
- Configured User permission (Access Rights)
- Developed Web Apps and custom API’s
- Configured Email templates
- Developed Technical and Campaign workflows
- Implemented custom solutions for user groups and folder structures dynamically via API calls
- Offer creation dynamically using workflows in Campaign Classic
- Hands-on experience in Adobe Campaign Standard
PRO ERP MINDS LLC
Senior Adobe Campaign Manager (May 2017 to Nov 2020)
- Extended Adobe Campaign schema databases based on requirements
- Worked on opt-in and opt-out in Campaign and identifying opt-out profiles for a delivery. Extensively worked on out-of-box activity templates for email, SMS, and push notifications
- Created folder structure, access management rules, typology rules, delivery and workflow templates, management, and deployment of Campaigns
- Analyzed the business requirements and functional specifications
- Developed and executed the standard and ad-hoc direct marketing campaigns for many channels like email, mobile app, SMS, and social media through the Campaign management tool
- Worked with release management for content deployment and releases
Cognizant Technology Solutions
Senior Technical Consultant, Adobe Campaign (May 2015 to Feb 2017)
- Developed complex campaigns for multiple clients by integrating customer profiles and developing targeted customer segmentation qualifying for email and/or direct mail communications
- Integrated with SQL servers used to maintain and store customer information targeted in the campaigns
- Created custom API’s (JavaScript Libraries) to update database attributes from external systems
- Led a team of 6 developers and collaborated with teams from various departments using strong communication and leadership skills to set project timelines, identify client business needs and fulfill requirements
Technical Consultant
Aprimo
- As a Teach Lead, oversaw the set up onshore and offshore in both environments. Led my team in the creation of “Functional & Design” documents for all our client’s business requirements.
- Created enablement documents as part of the knowledge transition team
- Understood the business management process of brand assurance for WBCP, how it is incorporated in the Aprimo workflow management system
- Conducted daily interactions with client to understand requirements and to suggest the best approach in terms of implementation in Aprimo
- Developed the workflow depending on the business logic within the timeline
- Deployed in UAT and production environment by using the configuration mover
- Involved in day-to-day support activities, with a focus on efficiency
Education
Bachelor’s in Computer Application (B.C.A)
West Bengal University of Technology, India (West Bengal)
Aug (2003) –July(2006)
High School
St. John’s Diocesan Girls’ Higher Secondary School
West Bengal, India